Tag Heuer Carrera

The Tag Heuer Carrera, a legendary sports watch for drivers and car enthusiasts, inspired our concept of a high-speed race car at light speed. The animation features a sleek, fast-paced style with dynamic close-ups highlighting the watch’s intricate details. Light-speed reflections bounce off the watch while a dark environment with strategic spotlights enhances its elegance and allure.

Storyboard

Behind The Sauce

Styleframes

Client: Tag Heuer
Agency: Augustman
Production: Bifrost Studio

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